Brand Name Generator

How to Shape a Brand Name

A strong brand name does more than sound clever — it carries positioning, emotion, and room for growth. Use this mini-framework as you explore ideas.

1. Clarify the Brand Promise

Write one sentence that captures the transformation your brand offers customers. Names that hint at this promise feel more intentional and become easier to defend in strategy decks and pitches.

2. Pick a Tone and Stick to It

Decide whether you want to feel premium, playful, technical, minimalist, or heritage-inspired. Evaluate every idea against that tone so your shortlist feels coherent instead of random.

3. Test Sound, Spelling, and Search

Say each name out loud, type it without looking at notes, and run quick searches. You are looking for clean pronunciation, low confusion with existing players, and a path to secure practical domains and handles.

4. Think Beyond the First Product

Good brand names leave room for the company to expand into new offerings. Avoid names that are so literal they only fit version 1.0 of your product roadmap.

5. Keep Short Notes on Each Contender

For every favorite, jot down a one-line rationale and a simple tagline. This makes it easier to discuss options with cofounders, investors, or designers and to remember why you liked each one.